Villanueva Showing Festival
The challenge
How to put on a safe and entertaining show in front of more than 800 people? How to get sponsors after the pandemic? Face-to-face or online activities? These were many questions at the start of the 11th edition of the Festival.
The results
It was one of the first massive shows held in Madrid, with sponsors of all kinds: TikTok, Warner Bros, Papa John’s and even a theme park! One of the most exciting editions I have had the pleasure of producing.
The Festival is made up of activities that take place throughout its entire edition and are completely broadcast through streaming. The final culmination is the awards ceremony, held at the Gran Teatro Príncipe Pío in Madrid with a great audiovisual and technical display. As an executive producer and manager of audiovisual content, my job has been to manage all the processes and equipment so that everything was possible, including the constant production of multimedia content, control of participation and the signing of sponsorship agreements
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I continue to be admired for his ability to add sponsors to this international contest; the latest TikTok!